We’re Wylie, the marketing and creative partnership of
Elise Gabrielson and Eric McClellan. We create branding, retail experiences, advertising, and social and digital content. We’re experienced pros with well-earned
reputations for getting things done. We’re named after our dog, Wylie, because he’s fun to be around.
First thing first: One day we’ll be
older and bigger but right now
we’re new and small and nimble.
Plus we’ve both been doing big
things for a long time. Pretty darn
successfully, too.
In her lead role as Marketing Director
Elise has steered Crypton Home into the top tier of most-recognized home fabric brands. Her strategic use of multiple platforms and influencers, her unbridled tenacity and commitment, and her ability to discover and foster design talent has led to industry-wide recognition. An enthusiastic team leader, she creates a feel-good vibe wherever she goes.
As an award-winning creative director
Eric delivers big ideas which resonate with audiences across every platform and he makes it all look and feel awesome. He has led an army of creatives happily making advertising, content, experiences, TV shows, a feature length film, and even a race car or two for Ford and Lincoln. Before that he was doing the same for IKEA, Pepsi, and Microsoft.In her lead role as Marketing Director
Elise has steered Crypton Home into the top tier of most-recognized home fabric brands. Her strategic use of multiple platforms and influencers, her unbridled tenacity and commitment, and her ability to discover and foster design talent has led to industry-wide recognition. An enthusiastic team leader, she creates a feel-good vibe wherever she goes.
We don’t work alone. We have a network of
artists, designers, inflluencers, strategists,
architects, filmmakers, writers, merchandisers,
managers, and makers which can easily scale
to meet the demands of a project.
Some brands we’ve helped create
Retail Brand Identity + Retail Space
1435 Farmer Street, Detroit
Good Neighbor is a brand new store making their home in brand
new Shinola Hotel. It’s a curated collection of wardrobe basics and
accessories for men and women and on a mission to be a good
neighbor. In addition to featuring brands which share their values
of mindful sourcing and ethical manufacturing, they support local
organizations which are making Detroit a better place for all of us.
We worked with Neighbor-in-Chief, Carli Goltowski, to develop
the brand identity and voice, social identity, signage and in-store
collateral, and visual merchandising. We are thrilled to be her partner
on such a high profile adventure.
We look forward to talking to you soon.
Elise can be reached at elise@thewylieagency.com and (586) 531-4806 and Eric can be reached at eric@thewylieagency.com and (972) 880-1148. A portfolio of Eric’s advertsing work can be found at ericmcclellan.work
Elise can be reached at elise@thewylieagency.com and (586) 531-4806 and Eric can be reached at eric@thewylieagency.com and (972) 880-1148. A portfolio of Eric’s advertsing work can be found at ericmcclellan.work